AI STRATEGY

Creating Moments That Matter

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"AI can create 100 ideas in 10 minutes.
But it can't pull off the activation."

— MELT Philosophy

25 Years of Execution

25
Years Strong
10K+
Events Executed
22
Years with Coke
18
Final Fours

Website Versions

Current
V1
V2 ★
Capabilities

Demo Approaches

01

The Speed Round

Raw speed, undeniable impact. Timer-based demonstration showing AI generates 10 taglines in 15 seconds vs 1 hour brainstorm.

Risk: Low — Simple & Reliable

03

The Campaign Machine

End-to-end campaign concepting. From brief to activation plan to social content to pitch deck in real-time.

Risk: Higher — More Moving Parts

The AI Toolkit

Claude Team
$25/seat/mo
Claude Max
$100-200/mo
Midjourney Pro
$60/mo
Artlist Max
$40/mo
Runway Pro
$28/mo
$325
Per Month · Bill Back to Projects

Think Different

What if your biggest competitor
disappeared tomorrow?

Discuss for 2 minutes

1 of 5

Talking Points

"AI is a multiplier, not a replacement"

Shows speed, but humans still drive strategy and execution.

"The $325/month stack"

Claude + Midjourney + Artlist + Runway covers 90% of daily needs.

"The real power is in workflows"

Connect tools together, build AI assistants that know MELT's brand.

"Experiential is ripe for AI"

AI photo booths, real-time personalization, content gen during events.

"First movers win"

Most agencies aren't using AI well yet. This is the competitive advantage.

Action Items

Chris (AI Demo)

Prepare demo of AI tools and workflow
Show how MELT could use AI
Document caveats and limitations

Cara (Social)

Post 2025 recap to MELT LinkedIn
Set up paid amplification ($250)
Prep eblast for Monday

Everyone

Remove MELT 25 anniversary branding
Update website with consistent messaging
Get this done by end of week

Ready for Something
Unforgettable?

AI
Creates Ideas
+
MELT
Makes It Happen

Creating Moments That Matter · MELT Strong